Welcome to the team!
We are so excited to have you on board to help us promote the good work that our programs are doing and our aspirations for the future. Here are some details of what this year’s Giving Day is going to look like and how you can help.
Our Goal
La Vida’s goal for this year’s Giving Day is to raise $150,000 towards our Belay Fund – also known as our General Fund. The money raised in this fund will go towards programming needs, property renovation projects, and unexpected costs as we navigate the mountain tops and valleys of today’s world.
Our Theme
As we look to attain this goal, La Vida’s 2022 Giving Day theme is going to be ‘Give Adventure’ as we seek to highlight the adventures cultivated by our programs in the past, those that we are currently exploring, and the one’s we seek to take in the future.
Your Task
Your challenge will be to promote La Vida’s Giving Day on Thursday, April 21 on your social media, share our message to your friends and family via text messaging and email, and rep some of La Vida’s swag as you celebrate Earth Day.
Ambassador Communication Guide
Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.
Below is a list of ways you can begin engaging your community for La Vida’s Giving Day!
Talk it up! Share stories and photos about your time at La Vida. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.
Tell everyone why you are supporting La Vida’s Giving Day. Be sure to tell people what our Giving Day is all about. Let them know how they can donate and ask them to spread the word as well.
Create a Facebook fundraiser. Invite your followers to be part of La Vida’s Giving Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others.
Sample Facebook Posts
- Save the date: La Vida’s Giving Day is April 21st! You can be part of the celebration by giving today. Visit https://lavida.funraise.org to give today!
- The real success of La Vida’s Giving Day will not be how much money we raise but the tremendous impact those dollars will have when La Vida puts them to work! Join the giving on April 21st at https://lavida.funraise.org.
- Let’s show La Vida that we are full of generosity! On April 21st, help us celebrate La Vida Giving Day and continue to cultivate character formation and servant leadership through outdoor education.
- I’m so excited to support La Vida Giving Day! You can support our programs at my fundraiser page at https://lavida.funraise.org and donating on April 21st.
- On April 21st, give where your heart is! To support my fundraiser for La Vida’s Giving Day, go to https://lavida.funraise.org.
Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.
Follow @gclavida on Instagram.
Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.
Find powerful images. People-centric, positive images will help you draw in new followers. Select photos and videos from your own experience at La Vida and highlight what made that experience special.
Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of La Vida’s Giving Day will help you gain more followers, recognition, and traction in advance of La Vida’s Giving Day.
Use #giftoflavida, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag – like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!
Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers’ feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of La Vida shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.
SOCIAL MEDIA DOWNLOADS
Email Campaigns
Subject: Join me in Supporting La Vida’s Giving Day
Hi [FIRST NAME],
I am excited to announce that I am supporting The La Vida Center during La Vida’s Giving Day by taking on the role of a fundraising ambassador. Learn more about La Vida Giving Day at https://lavida.funraise.org.
My fundraising will specifically help La Vida renovate their properties in the Adirondacks and the North Shore, provide support for their staff members at they create programming, and give financial aid to everyone can join them on an adventure!
I am fundraising for La Vida because… [YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]
Thank you for supporting me and The La Vida Center!
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Subject: La Vida Giving Day is here – Give Adventure
Hi [first_name],
TODAY is the day! It’s April 21st, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of The La Vida Center, but I can’t reach my goal alone.
Please join me in helping The La Vida Center by donating at https://lavida.funraise.org.
If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing La Vida’s fundraising page with your friends and family on social media to get the word out about The La Vida Center and the difference they make to our community!
Thank you!
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Subject: Thank you
Hi [first_name],
Thank you so much for all of your support during La Vida’s Giving Day. Because of you, we were able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for The La Vida Center! Together, we made a difference.
Happy trails!